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Unit 4. Why music? Biologists are addressing one of humanity's strangest attributes, its all-singing, all-dancing culture. "If music be the food of love, play on, give me excess of it." And if not? Well, what exactly is it for? The production and consumption of music is a big part of the economy. The first use to which commercial recording, in the form of Edison's phonographs, was to bring music..
Unit 5. The way the Brain Buys 뇌의 구매 방식 Retailers are making breakthroughs in understanding their customers' minds. Here is what they knkow about you. 소매업자들은 소비자의 마음을 이해하는 돌파구를 만들고 있다. 이것들은 그들이 당신에 대해 알고 있는 내용이다. It may have occurred to you, during the course of a dismal trawl round a supermarket indistinguishable from every other supermarket you have ever been into, to wonder why they are all t..
Unit 7. Fuel Efficiency standard: A detour from the Cheapest climate protection Last week president Obama made good on a campaign promise to consider california's request for higher automotive fuel efficiency standards. If the Environmental protection Agency grants California's request to adopt standards more stringent than pending federal requirements, at least 13 other states will likely follo..
Unit 8. Buddhism and Science / probing the Boundaries of Faith and Reason Western interest in Eastern religions, expecially Buddhism, historically coincided with the rise of modern science and the corresponding perceived decline of religious orthodoxy in the West. Put simply: Modern science initiated a deep spiritual crisis that led to an unfortunate split between faith and reason-a split yet to..
Unit 1. Darwinism Must Die so that evolution may live "You care for nothing but shooting, dogs and rat-catching," Robert Darwin told his son, "and you will be a disgrace to yourself and all your family." Yet the feckless boy is everywhere. Charles Darwin gets so much credit, we can't distinguish evolution from him. Equating evolution with Charles Darwin ignores 150 years of discoveries, includin..
Unit 2. Cure for the common cold? Not yet, but possible Curing the common cold, one of medicine's most elusive goals, may now be in the realm of the possible. Researchers said Thursday that they had decoded the genomes of the 99 strains of common cold virus and developed a catalog of its vulnerabilities. "We are now quite certain that we see the Achilles' heel, and that a very effective treatmen..
