Unit 3. The Scent of a Man
Unit 3. The Scent of a Man To attract a woman by wearing scent, a man must first attract himself. The very word "perfume" has feminine overtones to many male ears. Men can be sold "deodorant" and possibly "aftershave", but the idea of all those dinky little bottles with their fussy paraphernalia is too much for the sensitive male ego. Yet no industry can afford to neglect half its potential mark..
